Demo
Meta Ads
Meta lead-generation campaign for a local service business
This demo presents the structure of a focused Facebook and Instagram lead campaign, from offer and creative angle to form fields, tracking, notification and follow-up.
The problem
A local service business wants more quote requests. Its existing social posts describe the business but do not present one focused offer or next step. The website contact form asks too little to route the lead, and nobody measures response time.
The approach
Campaign structure:
One defined service offer and one primary conversion action.
A testable audience hypothesis.
Several message and creative angles within the approved scope.
A lead form or focused landing page with clear qualifying questions.
Confirmation and next-step wording.
Notification and follow-up process.
UTM naming and agreed conversion tracking.
Scope and process
Pre-launch checks:
Correct business and ad account access, payment method and budget.
Approved copy, creative and offer claims, and a working privacy link.
Working lead destination and tested notification.
A named follow-up owner and agreed reporting measures.
Tools
Meta Ads Manager, the Meta Pixel and Conversions API, a lead form or landing page, a CRM or spreadsheet, and a notification tool.
What real-world measurement would track
Cost per completed enquiry.
Percentage of enquiries that meet the qualification rule.
Time to first response.
Booked consultations or quotes.
Sales outcomes recorded by the business.
Performance by creative angle and audience.
Have a similar problem in your business?
Use the free strategy call to explain your current process, campaign, or website. We will help you identify a focused first project.